CycleBoard is redefining the space of personal light electric mobility. With over 10,000 boards sold world wide, Deadly Design has been helping build, manage, & take CycleBoard to new heights. We have helped CycleBoard grow & scale to a multi-million dollar a year business.
CycleBoard had a unique product—3-wheel electric vehicles that offered unmatched stability and versatility—but struggled to break through a saturated micromobility space dominated by lookalike e-scooters and bikes. The brand needed to shift public perception of "scooters", boost awareness, and clearly communicate its value across multiple use cases—commuting, recreation, even golf. With plans to scale, they also needed a compelling narrative to drive investment through crowd funding campaigns and marketing efforts.
